Corporations have multiple ways of supporting
nonprofits:
- Corporate
giving programs account for 77.5 percent of all corporate
gifts.
- Corporate
foundations funded by endowments funded by the parent corporation
make up 22.5 percent of the gifts.
- Corporations often support nonprofits through marketing, public
relations and advertising budgets as well.
When working with corporate donors, it's
important to think like a business person: the corporation will
be concerned about a financial return for its investment through
gains to its reputation or opening new market segments. Event-related
marketing is an especially popular way for corporations to support
nonprofit organizations.
Find out what subject or field of interest
they fund. Research what types of support they offer and whether
they have a geographic focus. Corporations often give more to
organizations where their employees volunteer or serve on the
board. Therefore, be sure to remind your volunteers and board
members to let their employers know about their involvement with
your organization.
Corporate Sponsorship
Corporate sponsorship is a great way to
increase streams of revenue for a nonprofit. Corporations may
sponsor special events and programs associated with your nonprofit.
Listed below are resources to help you find corporate sponsorship
opportunities for your nonprofit.
Internet Nonprofit Center
Find a 9-step guide for nonprofits on how to solicit corporate
sponsors and advice from a seasoned observer.
Foundation
Center FAQs
Read answers to frequently asked questions about locating corporate
support.
National Center on Nonprofit Enterprise
National Center on Nonprofit Enterprise offers a useful guide
to corporate partnerships. Membership fee required.
IEG
Sponsorship Sourcebook
This web site offers news about the sponsorship industry. The
print version of the IEG Sponsorship Sourcebook: The Comprehensive
Guide to Sponsorships, Properties, Agencies and Suppliers
is available for review at the Donors Forum Library.
Corporate grants tend to be prolific but
small: According to Giving
in Illinois 2005, local corporate foundations and giving
programs awarded 19.2 percent of grants but only 7.2 percent
of grant dollars.
Purchase Giving
in Illinois 2005 to learn which subject areas corporate
grantmakers fund more often.
More corporate giving resouces
Search the Donors
Forum Library Catalog to see our materials on corporate
giving and prospect research. Or go to the Grantseekers Toolbox
section on prospect
research .
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